Anyone in business will know how vital liquid capital is, and getting cut-through in the market is a sure-fire way to keep cash flowing through the business. Bartercard is another way. Con-x-ion Airport Transfers is doing both – getting their vehicles wrapped in branding from roof to wheel to give them maximum exposure in a competitive market, all without spending cash.
ATTRACTING A BIGGER SLICE OF THE MARKET WITH BARTERCARD
Apart from wrapping their vehicles on Bartercard to reach a wide audience on the road without the cash expenses, Con-x-ion uses the cashless marketplace to cover the cost of marketing collateral, corporate gifts and advertising in magazines, conserving approximately $4,000 in cash each month.
“I earn approximately $50,000 in the digital currency each year which I use to keep more cash in the business. Bartercard has assisted me to reach a bigger market quickly and conserve more cash in the business everyday whilst putting the brand directly in front of consumers by turning our coaches into advertising. It’s not only been cost effective, but it works and today we are the leading coach service company in south east Queensland.”
David Goodenough, General Manager of Con-x-ion Airport Transfers
Tourism is big business in southern Queensland and Con-x-ion is well-placed to provide a convenient service that takes the stress out of travelling. The company has also shown it’s possible to capitalise on the cashless marketplace to leverage brand reach, increase customers, conserve cash and boost cash flow – certainly all pluses for any business enterprise!